The GP Stakeholders Communications Survey
A recent survey indicates what private equity companies must do to improve their reputation.
The report by Pivot Partners, a research-led marketing and communications consultancy, provides an up-to-date and comprehensive view of General Partner communications from those stakeholders that matter most in private equity and venture capital.
It concludes that there is clearly a need for improved communications within the private equity industry, with both GPs and their stakeholders recognising this. The lack of transparency on websites and basic social media presence are the main reasons why stakeholders require General Partners' communications to improve. Business owners and LPs are having difficulty finding relevant information online and to access the right people.
Download the survey (PDF document)